Patchwrangler

John Jacobs shares a few leads

The art of persuasive writing – a book review/summary

I have lots of really great ideas. If only people would put them into practice the worlds problems would be solved.
Sadly this has yet to happen. So what’s missing? Hmm, perhaps if I could write more persuasively….

Enter Lindsay J Camp and the distillation of his 25 years as a copy writer, “Can I change your mind: The art of persuasive writing”
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I swallowed this very digestible book almost whole in one sitting. It is both amusing and nutritious.

What really resonated with me being a User Experience guy is his key point – Always think of your reader first.

That, like the rest of the book, is deceptively simple but very potent. You’re probably time poor like me so here’s a summary of the tips for writers that caught my eye.

  • Always think of the reader first. (Never waste their time or speak down to them)
  • Address an individual.
  • Have a goal.
  • Have a clear message.
  • Summarise in an introduction.
  • Speak as you write.
  • Vary sentence length.
  • End sentences on the down beat.
  • Use rhetorical questions, they stand in for the voice of the reader.
  • Don’t worry overly about punctuation.
  • Use the simplest word that still conveys the meaning and satisfies the reader.
  • End with a clear call to action

Extra strategies worth trying

  • Key phrases in bold or in pull-out boxes.
  • Use a PS to sum up and make it visually findable, as readers often skip to the end to see if it is worth reading through.

You can read a few excerpts here http://www.canichangeyourmind.co.uk/

Filed under: Media

Random audio editor freeware program

Stephan Brion's EVPMaker using Speak JetEVP Maker is an interesting piece of free software. It comes out of left field and it’s lack of orientation to what are the dominant musical and compositional concerns are what makes it shine.

It is designed to generate recordings for use in studying EVP or Electronic Voice Phenomena. This is a field of paranormal studies that is interested in the voices of ghosts or spirits that can be tapped into using electronic devices.

The author has included a number of unusual features for creating chaotic randomisation of the edit process, including combinations of bitmaps, random numbers generated live by scripts on websites, unrelated audio signals and values extracted from the envelope of the source signal. Top stuff.

On this page Stephan is mashing his EVP ideas with the capability of Speak Jet a solid-state allophone generator that is worthy of investigation separately there is a forum here.

You can record all this back as wav files to your computer and analyse them to hear the voices of the dead. Or to make contributions to the Utter project.

Maximum respect to Stefan Bion for having the unique vision to create this wonderful software and then sharing it for free to anyone.

If you would like to go deep into his free thinking on these matters look at this page where he describes how to make an EVP generator with crumbled carbon and a cork! (In German) http://www.stefanbion.de/tonbandstimmen.htm

Image illustrating this weblink by S. Bion        Download for free and read more about EVP Maker here

Filed under: Art , , , ,

Social Media: The Five-Year Forecast

Social media has only just taken off says media analyst Jeremiah Owyang — and his Future of the Social Web report says social networks and marketers will have to change their strategies. He projects forwards five years and comes up some pretty radical points. He is mainly writing from a marketing perspective but this can be transposed to a creative industries focus. Three points that peaked my interest are;

  • Sites themselves will become less relevant as brands deliver content based on social network identities instead of requiring consumers to surf and search.
  • Social networks will no longer be destinations as much as they will be “aggregations” of communities unattached to individual sites.
  • The successful brands, Owyang says, will be the ones that “let the most popular content spread to the community and the customer[s] where they exist.” 

The executive summary of Jeremiah Owyang’s report can be found here.

I first saw this report mentioned on a Customer Relations Management website here

Filed under: Media , , , ,

Remix trophy

I am on the panel of judges for the ‘We are what we share‘ competition as part of the Ideas festival at the State Library of Queensland 28th March. We didn’t want to have a prize of money so I thought a hand made object would be better.

The We Share remix swift whip trophy

Here’s what I have come up with. Its a Swift Whip hand powered cake mixer atop some melted letters from a speaking toy.

For me it’s been a nice reminder to experience what it’s like to come up with an idea, bring it into the world, become attached to it and then to give it away. Ahh the bitter sweet joy of shared culture.

Filed under: Art , ,

Super Glitch Barbie

super-talk-barbie-edit2

Here’s my latest circuit bent toy sound maker based on a Super Talk Barbie doll voice circuit.

It’s super simple and lots of fun! All I’ve done is added a power starve control, a trigger switch and a reset switch to recover from crashes.

Unlike like the more conventional unbendable ‘black blob’ talking toys of this era that simply played one shot samples this kind of toy gets pretty quickly into complete gibberish and phoneme tone loops. I think the circuit is particularly susceptible to disruption by reduction of supply voltage because the microchip plays a sequence of random phrases to construct the output. Starve the voltage and the data address lines go crazy %~)

Tip: Clear plastic lunch-boxes with resealable clip lids make excellent quick D.I.Y. project boxes, easily worked, light, sturdy and stylish.

From a Barbie bending idea shared with me by Nick Wishart from Toydeath

Listen to a sound clip at sound sharing site pool.org.au

Good backgrounder to circuit bending here

Filed under: Art

Short wave obsession

I am getting right back into listening to Short Wave radio broadcasts.

80 meter band frame antenna

It’s a backlash against so much time I spend in the world of online audio I guess.

It’s also because nothing sounds quite as romantic and evocative than any signal that has been subjected to the shifting, phasing noise of travelling half way round the the world’s ionosphere.

There are plenty of good net resources on the topic of Short wave one of my favorites is Shortwave Music.

I am in the process of researching and building antennas for better DX reception and also as part of Rod Cooper’s “Vessel” project. My assignment for that has been to evoke the sound of sea navigation. I think the phasing hiss and chatter of the Tropical bands may fit the bill nicely.

This is my latest antenna it is from a design here

Filed under: Art , , ,

Furby gurdies!

I thought one glitching Fuby as enough, but David Cranmer has really gone one step beyond with his Furby Gurdy. He is a really amazing DIY bender and has four Furbies talking gibberish to each other in his wacky Furby Gurdy. For more of his wonderful creations check out his website at http://www.nervoussquirrel.comfurby gurdy under consruction

furby gurdy under construction

Filed under: Art

Vintage tech, it just gets better!

Don’tcha love that pale blue box with the chunky red buttons?

The longer that piece of classic tech sits gathering dust, the better it will look when some one finally ebay’s it.

If you’re like me you’ll enjoy reading Jason Savitt’s blog Vintage Tech Collector.

I first heard about it over At NPR’s feature on dotmatrix printers making music

Filed under: Uncategorized

Wooden Bikes!

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Lego Ware

lego bricks used to build a diy harware case

Now here is a great idea for custom casing, Lego bricks! Looks like you can get switch bricks and led bricks in all those fab primary colours. Just add your nerdy sound hardware idea and go!

I first saw it over at: http://www.livepa.org/board/ thanks to my mate Sasquelch

Lots of great DIY live stuff here – like this great first timer’s round up http://www.livepa.org/board/viewtopic.php?t=1999

The original Lego post is at: http://www.livepa.org/board/viewtopic.php?t=3160&start=0&postdays=0&postorder=asc&highlight=

Filed under: Art , , ,